Company News

Softness Made Simple by Croda

Stop by Booth No. 307 to learn more about Rejuvasoft.

Author Image

By: TOM BRANNA

Editor

Croda Inc. (Booth No. 307) is rolling out Rejuvasoft, a conditioning system that enables cosmetic chemists to create deep moisturizing systems that are easy to formulate and cost-effective. In a half-head, double-blind study conducted on 49 panelists by a licensed cosmetologist, the Rejuvasoft conditioners performed equally as well as the leading brand conditioner in both wet and dry comb attributes (detangling, wet comb, wet feel, wet sheen, dry comb, dry feel, dry sheen, bounce/body and softne...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters